Meet Liz:
Podcast Strategy + Management Built Around Your Business
I’m Liz Chapman, a podcast strategist and manager helping entrepreneurs launch, manage and grow podcasts built around what their businesses actually need.
A Little Backstory:
I’ve spent years behind the scenes of podcasts. Here’s what I’ve learned.
My path into podcasting wasn't exactly traditional. I spent years as a travel agent and built my own travel agency, but when COVID changed the travel industry, I closed it in 2021 and found myself figuring out what came next.
Then a former travel client asked me to edit a podcast she was launching. I had never done it before, but I said yes. One edit turned into production, launches, management, and eventually the strategy side of podcasting I love most.
Along the way, I've learned that publishing consistently and creating great episodes doesn't automatically mean a podcast is doing what you need it to do for your business.
That's why I look at the whole show. What is it supposed to accomplish? Can the right people find and choose it? What keeps them listening? And is it building the trust, authority, and opportunities you created it for?
What it’s like to work together
You get strategy, organization, and someone who genuinely cares about your podcast.
I'm organized by nature, curious enough to ask a lot of questions, and not particularly interested in giving you advice just because it's what everyone else in podcasting is doing.
I want to understand what you're building, what your podcast needs to do for your business, and where my support will make the biggest difference.
My clients know I'll bring the strategy, keep the moving pieces organized, explain what matters without making it unnecessarily complicated, and care about their show like it matters. Because it does.
How I Approach Podcasting
Start With the
Business
Before we decide on strategy, we get clear on what it's supposed to do for your business.
That becomes the filter for the strategy that follows.
Look at the
Whole Podcast
Positioning, discoverability, listener experience, content, and growth all work together. I look at how those pieces connect instead of treating every problem like an isolated fix.
Focus on What
Matters Next
Your podcast doesn't need every strategy at once. We focus on the decisions and next moves that will make the biggest difference for your show and your business.
From My Clients
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In Excellent Hands
“It is a rare find these days to hand over the reins of a central part of my business and know beyond a shadow of a doubt it will be done with excellence. Liz is strategic, organized, communicative, and just a genuinely kind human. I never have to question if her work is done right or if my podcast is getting completed. I KNOW it is in excellent hands.”
— Andee Hart
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![Shannon Wilburn, co-host of the Franchise Leaders Forum]()
Great Confidence
“The strategic way Liz held our hands and guided us from the unknown to the known where we felt great confidence in the steps we were taking to launch.”
— Shannon Wilburn
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![Maggie Brittain, host of the Less Clutter. More You. podcast]()
A Game Changer
“Having one person to go to for podcast support has been such a game changer. Liz's ease of communication, organized systems, and expert knowledge of the podcast world was a game changer and allowed me to focus on other areas of my business.”
— Maggie Brittain
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![Mikita Smith, host of Thyme 4 Tea]()
Real Insight
“Liz is so amazing she offers real insight while providing actionable steps to help you reach your goals. I loved that she had done her research on my podcast and showed up prepared and ready to work.”
— Mikita Smith
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![Hailey Bohlman, host of the Cork & Fizz Guide to Wine Podcast]()
Made It a Reality
“My podcast had been just an idea in my head for nearly a year and Liz made it a reality in 6 weeks. She made a very overwhelming process super simple and straightforward. And it feels like she's thought of everything.”
— Hailey Bohlman -
![Angela Potter, host of the PCOS Lab podcast]()
Instant Positive Changes
“I highly recommend Liz's podcast services! She is thorough, knowledgeable and easy to work with. I saw instant positive changes (increase in downloads) with my podcast after I implemented only a few of her suggestions. And as I continue to put the plan into action, I'm seeing more and more success!”
— Angela Potter
Peek Into My World…
London Girl at Heart: My dad is from London, and it will probably always be my favorite city. Give me a day wandering London, and I'm happy.
Target Regular: Target is basically part of my daily routine, usually with a Starbucks Pink Drink involved. At this point, I'm not pretending otherwise.
True Crime Fan: Podcasts, documentaries, shows. If there's an unsolved mystery or a wildly complicated crime involved, I'm probably watching or listening.
Always Planning a Trip: I may have closed my travel agency, but I definitely never stopped planning trips. There's almost always another destination, hotel, or itinerary open in one of my browser tabs.
Pilates Every Day: My reformer Pilates is part of my daily routine. It’s one of the few things I genuinely look forward to doing every single day.
My Favorite People: My family is the center of my world. Ryan and I have been married for 26 years, and we're in that stage where the kids are grown (or mostly grown) and life looks completely different than it did when I started my first business.
Ready to work together?
Choose the kind of podcast support that fits
where you are right now.
Podcast Launch Support
Podcast Management Support
Podcast SEO &
Growth Audit
Let’s Work Together
Ready for a podcast that moves your business forward?
Whether you’re getting ready to launch, need support managing the show you already have, or want to figure out what’s keeping your podcast from growing, there’s a next step for you.
Not ready to work together? Start Here.
Podcast Launch Roadmap
Planning a podcast? Start with the strategy and foundation you need before launch day.
Podcast Visibility
Guide
Already have a podcast? Find out what may be keeping the right listeners from finding and choosing your show.
Podcast Growth Scorecard
Check the key areas that help your podcast attract listeners, keep them listening, and support your business.