Podcast launch support
Don’t Just Launch a Podcast. Launch One People Are Ready to Listen To.
Your podcast needs more than a launch date. Together, we’ll build the positioning, listener experience, first episodes, and launch strategy that help the right people find your show, choose it, and keep listening.
6-week strategic podcast launch experience $1,800
Real Podcasts. Real Results.
#39 in Apple Podcasts Marketing USA | #52 Apple Podcast Business Marketing USA |
68 Apple Podcasts Hobbies Canada
Launch day shouldn’t be the first time you’re trying to find listeners.
✓ We start with what your podcast needs to do for your business, so the decisions we make about your show aren't happening without a clear destination.
✓ We get clear on who the podcast is for and how it needs to be positioned so the right people understand why it's for them.
✓ We think about how those people will find your show before you're trying to solve discoverability after you've already launched.
✓ We build a reason to press play and keep listening, instead of treating your first few episodes as something you simply need to get recorded.
✓ We start building awareness before launch day, rather than waiting until the show is live to announce it and hope people listen.
✓ Because getting your podcast published isn't the goal. The goal is launching a show the right people can find, want to listen to, and have a reason to keep coming back to.
Found, Launched & Heard
A strategic podcast launch isn't a checklist of things to get done before launch day. It's a series of decisions that should all point toward the same thing: what you need your podcast to do for your business.
That's why we start by establishing your Podcast North Star. If this podcast is working one year from now, what will it have helped your business do? That answer gives us a filter for the decisions we make about your positioning, listener experience, content, launch, and growth.
From there, my Found, Launched & Heard framework takes us through four phases designed to help you build a podcast the right people can find, choose, and keep coming back to.
Phase 1
Found From Day One
Before you record a single episode, we make sure your podcast has a reason to exist and a way to be found.
We get clear on who your show is for, how it needs to be positioned, what your ideal listeners are searching for, and what will give them a reason to choose your show.
Then we use that strategy to build the pieces of your podcast, including your name, categories, description, host bio, cover art direction, intro, and more.
By the time you hit record, you're not guessing. You're creating a podcast that has been intentionally positioned to reach the right people from day one.
Before We Hit Record
Ideal Listener: Get clear on exactly who the show needs to reach.
Podcast North Star: Establish what the podcast needs to do for your business.
Listener Action: Decide what you want the right listener to do as the relationship develops.
Search + Positioning: Build the keywords, show positioning, name, categories, and description around how the right people will understand and find the show.
First Impression: Shape your host bio, cover art direction, and intro so what people see and hear gives them a reason to press play.
Built Into Phase 1
Podcast SEO Name Test: Make sure your show name helps the right listeners understand what your podcast is about and gives it a stronger opportunity to be found.
Scroll Stop Cover Art Test: See whether your cover art can actually grab attention, communicate clearly, and stand out beside dozens of other shows.
First Impression Formula: Make sure what someone sees and hears first gives them a reason to press play and keep listening.
Show Positioning Worksheet: Clarify what makes your podcast relevant to the right listener and how to position the show so they understand why it's for them.
Phase 2
Your Show Comes To Life
You know what your podcast is about, who it's for, and how it needs to be positioned. Now we turn that strategy into an actual show.
We'll decide on your format, episode cadence, show flow, recording setup, and the pieces you need to start recording. Then we'll create your trailer and first three episodes so new listeners have more than one episode to experience your personality, perspective, and expertise when they discover you.
By the end of this phase, your podcast isn't just an idea or a plan anymore.
It's becoming a show people can actually experience.
Bringing Your Show to Life
Format + Cadence: Decide what kind of episodes you’ll create, how often you’ll publish, and what structure makes sense for your show and your business.
Show Flow: Create a repeatable structure for your episodes so recording feels natural and listeners know what to expect.
Recording Setup: Get your recording space, equipment, and software set up so you can confidently record high-quality episodes.
Trailer: Create the episode that introduces your show, gives listeners a reason to follow, and starts building anticipation before launch.
Your First Three Episodes: Plan and produce the first three episodes that will introduce listeners to your perspective, expertise, and the experience they can expect from your show.
Built Into Phase 2
3-Episode Launch Strategy
Instead of launching with a single episode, you'll launch with three intentionally chosen episodes that give a new listener more time with you from the very beginning.They get to hear how you think, experience your perspective and value, and decide whether this is a show they want to keep coming back to.
Think of it as a relationship accelerator. You're not just giving someone more episodes to binge. You're giving the relationship between host and listener more room to begin.
Trailer First Method
Start with your trailer so you have something tangible to introduce your show and begin building awareness before launch day.Episode Idea Bank
Build a bank of strategic episode ideas so you know where the show can go after your launch episodes.
Phase 3
The Launch You’ve Been Waiting For
If your entire launch strategy starts with announcing on Instagram that your podcast is live, you're starting too late.
Before launch day, we'll start identifying the people most likely to listen, share, support, and help your show reach beyond your existing audience. We'll build your launch strategy, map out the content you'll share before your podcast goes live, and create a Pod Party around your show.
By the time launch day arrives, you won't be introducing your podcast for the first time. You'll have people who already know it's coming and are ready to listen.
Your Launch Builds Before Launch Day
Identify: We’ll identify your first 100 potential listeners, the people most likely to listen, share, recommend, and help spread the word.
Invite: You’ll build your Pod Party and invite people into the launch before the show goes live.
Create Buzz: We’ll start talking about your podcast and sharing launch content so people know what’s coming.
Trailer Goes Live: Your audience finally has something they can hear, share, and get excited about.
Launch: Your first three episodes go live to an audience that has already been introduced to the show.
You’re not launching to silence.
Built Into Phase 3
100 Listener Strategy
Before your podcast launches, we'll identify the first 100 people who could listen, share, recommend, amplify, or become part of the audience you're building, so finding your people doesn't begin on launch day.Pod Party
You'll invite a group of people into your launch and give them everything they need to listen, share, and help spread the word as your podcast goes live.
Launch Content Framework
We'll map out what to talk about leading up to and throughout your launch so you're building anticipation for your podcast instead of suddenly announcing, “I have a podcast!” on launch day.
Real Podcasts. Real Results.
⟡
#39 in Apple Podcasts Marketing USA
Andee
Launched alongside shows from Jenna Kutcher and Amy Porterfield.
She Sells Differently went on to become a top 5% globally ranked podcast and has continued chart month after month.
⟡
#52 in Apple Podcasts Business Marketing USA
Gabrielle
Technically Joyful launched in September 2026 and has continued to chart since launch day
⟡
#68 in Apple Podcasts Hobbies in Canada
Hailey
Cork & Fizz Guide to Wine became a top 10% globally ranked podcast and continued appearing on the Apple Podcasts charts after launch.
These results don't
happen by accident.
They start with the foundation we build before launch day.
Actual Apple Podcasts chart results from client launches.
Phase 4
From Launch Day to Long-Term Growth
Launching your podcast is only the beginning.
Once your show is live, you need a plan for what happens next. In Phase 4, we'll put the tools and strategies in place to help you understand what's working, get more from every episode, and make strategic decisions about how to keep growing your show and your audience.
You won't finish our six weeks with a podcast and a giant question mark about what to do next. You'll know what to pay attention to, where to focus your efforts, and how to keep building on what we started.
By the end of Phase 4, you'll know how to keep your podcast working for your business long after launch day.
Your Podcast Keeps Working After Launch
Create: Keep publishing strategic episodes that support the show and the business.
Extend: Get more from every episode by giving the ideas more ways to reach people beyond the podcast feed.
Measure: Pay attention to the right data so you understand how listeners are finding, choosing, and engaging with your show.
Grow: Use what you're learning to decide where your next growth opportunity is, including which Growth Lever makes the most sense to focus on.
Review: Regularly step back and look at the podcast as a whole so your strategy keeps evolving with the show and your business.
Launch isn't the finish line. It's where the ongoing strategy begins.
Built Into Phase 4
Episode Multiplier Method
A repeatable process for turning one podcast episode into 10+ pieces of content so the ideas in every episode can reach more of the right people beyond the podcast feed.Podcast HQ
Your central home for your podcast strategy, episodes, resources, and planning so you have one place to keep the show organized and moving forward.
Podcast Growth Kit
A collection of strategies and resources to help you grow your audience after launch, including the Growth Levers you'll use to decide where your next growth opportunity is.Monthly Podcast CEO Review
A monthly check-in that helps you look at the right numbers, understand what's actually working, and decide what to keep, change, or test next.
What Your Six-Week Podcast Launch Includes
A six-week strategic podcast launch experience | $1,800
You bring the expertise. I'll help you turn it into a strategically positioned, professionally produced podcast that's ready to launch with your ideal listeners waiting to listen.
-
Podcast North Star + Business Goal
We’ll establish what your podcast needs to do for your business so every decision we make throughout your launch has a clear direction.Ideal Listener + Show Positioning
We’ll define who your podcast needs to reach and how your show needs to be positioned for those listeners, using the Show Positioning Worksheet to clarify what makes your podcast relevant and distinct.Podcast Keyword Research
We’ll research the words and phrases your ideal listeners are searching for so we can use real search behavior to inform your podcast’s discoverability strategy.Show Name + Category Strategy
We’ll develop a name that balances your brand with clarity and discoverability, using the Podcast SEO Name Test to evaluate it before you commit. We’ll also strategically select the categories that best fit your show.Cover Art Direction
We’ll develop cover art that reflects your brand while staying clear and recognizable at the size listeners actually see in podcast apps, then evaluate it using the Scroll Stop Cover Art Test.Podcast Description + Host Bio
We’ll create the foundational copy that clearly communicates what your show is about, who it’s for, and why you’re the person to host it.First Impression Formula
We’ll look at how your podcast name, cover art, description, and overall positioning work together so when the right person discovers your show, they quickly understand what it is, why it matters to them, and why they should press play.Show Format + Episode Strategy
We’ll determine your format, cadence, episode structure, and initial content direction so the show supports both the listener experience and what your podcast needs to accomplish for your business.Intro Strategy
We’ll create an intro that quickly orients listeners, reinforces why the show is relevant to them, and gives them a reason to keep listening. -
Recording + Equipment Guidance
We’ll get your recording space, microphone, and recording setup ready so you can record confidently without overcomplicating the tech.Hosting + Podcast Platform Setup
I’ll set up your podcast hosting platform and get your show submitted to Apple Podcasts, Spotify, and the other major podcast directories.Episode Idea Bank
We’ll build a bank of strategic episode ideas around your expertise, your listeners, and what you want the podcast to help accomplish for your business, so you’re not starting from a blank page every time you sit down to record.3-Episode Launch Strategy
We’ll strategically plan your first three episodes to give new listeners more than one reason to press play, spend time with you, and begin building a relationship with your show from launch day.Trailer First Method
We’ll create and publish your podcast trailer before your full launch, giving you something real to share while you build awareness and anticipation for the show.Intro Production
We’ll finalize and produce your podcast intro so your show has a consistent, polished opening from the very first episode.Launch Episode Editing + Production
I’ll professionally edit and produce your first three episodes so they're ready to publish as part of your launch.Launch Episode Show Notes
I’ll create the show notes for your first three episodes so each episode clearly communicates what it's about and gives potential listeners another reason to press play.Video Clips for Your Launch Episodes
You’ll receive three ready-to-use video clips for each of your first three episodes to help you market your launch and share your episode content beyond the podcast feed. -
Podcast Launch Plan
We’ll map out your six-week launch from strategy through launch day, including the key milestones, what happens when, and how your trailer, launch content, Pod Party, and first three episodes work together.
100 Listener Strategy
We’ll identify the first 100 people who could listen, share, recommend, amplify, or become part of the audience you’re building, so finding your people doesn’t begin on launch day.Pod Party
You’ll invite a group of people into your launch and give them everything they need to listen, share, and help spread the word as your podcast goes live.Launch Content Framework
We’ll map out what to talk about leading up to and throughout your launch so you’re building anticipation for your podcast instead of suddenly announcing it on launch day.
Podcast Launch Content Calendar
You’ll have a clear calendar for what to share and when throughout your launch, from building awareness before your trailer goes live through launch day and the days that follow.Episode Multiplier Method
You’ll have a repeatable process for turning one podcast episode into 10+ pieces of content so the ideas in every episode have more opportunities to reach the right people beyond the podcast feed.Podcast HQ
You’ll have a central home for your podcast strategy, episodes, resources, and planning so you have one place to keep your show organized and moving forward.Podcast Growth Kit
You’ll have strategies and resources for growing your audience after launch, including the Growth Levers you’ll use to decide where your next growth opportunity is.Monthly Podcast CEO Review
You’ll have a monthly check-in process for looking at the right numbers, understanding what’s actually working, and deciding what to keep, change, or test next.
You won't leave with a folder full of templates and a podcast you still have to figure out how to launch.
At the end of our six weeks together, your podcast will be live, you'll have listeners who were ready for it before launch day, and you'll know exactly what to do next.
Is This the Right Podcast Launch for You?
This six-week launch experience is for you if:
✓ You have expertise to share and know a podcast could support your business, but you're not sure how to turn the idea into the right show.
✓ You want your podcast strategically positioned to reach and build trust with your ideal clients, not simply published on Apple and Spotify.
✓ You want to build an audience before launch day instead of announcing your podcast after it's already live and hoping people listen.
✓ You want expert strategy and a thinking partner throughout the process, not a course or stack of templates to figure out yourself.
✓ You want the production and technical side handled for you so you can focus on your expertise and recording your show.
✓ You want to launch knowing how you'll continue growing and using your podcast after the first three episodes go live.
What Happens When You Don’t Launch Alone
-
![]()
Worth It's Weight In Gold
“If you are considering launching a podcast, I highly recommend Liz Chapman. Her launch services are worth their weight in gold. She provides a clear framework for launching your podcast that creates a solid foundation for long term success and sustainability. I had such a great experience I ended up hiring her full time. Highly recommend!”
— Andee Hart
-
![Shannon Wilburn, co-host of the Franchise Leaders Forum]()
Great Confidence
“The strategic way Liz held our hands and guided us from the unknown to the known where we felt great confidence in the steps we were taking to launch.”
— Shannon Wilburn
-
![Hailey Bohlman, host of the Cork & Fizz Guide to Wine Podcast]()
Made It a Reality
“My podcast had been just an idea in my head for nearly a year and Liz made it a reality in 6 weeks. She made a very overwhelming process super simple and straightforward. Not only is she an amazing leader during the process but she is also your biggest cheerleader.”
— Hailey Bohlman -
![Ruth Hovsepian, host of the Out of the Darkness podcast]()
I Would Have Launched Earlier
“Before working with Liz I felt overwhelmed on how to properly launch my podcast. I was thrilled that I had invested in working with Liz so I could focus on the content and not the technical details. Liz was there every step… If I had known how painless this launch would be I would have launched earlier!”
— Ruth Hovsepian
-
![Heidi Schmidt, host of the Stop the Scroll Podcast]()
Turned My Vision Into a Reality
“I loved working with Liz to launch my podcast. Having an expert to bounce ideas off of and to manage the more technical aspect was key to actually launching. I had talked about doing this for years so when I finally hired Liz, she turned my vision to a reality…”
— Heidi Schmidt -
![Tracy Panase, host of the Franchise Leaders Forum]()
Professional + Intentional
“Liz is a pro! Throughout the launch process, she was patient, kind, and extremely knowledgeable. Her expertise enabled us to launch our podcast in a professional, intentional manner. We absolutely could not have done it without Liz.”
— Tracy Panase -
![Carolyn Wahl, host of the Middle School Cafe A podcast for ELA teachers]()
Made My Dream Come True
“Liz is an extremely knowledgeable, organized, and patient professional. She took the time to walk me through every step of creating the podcast, from selecting a platform to recording audio, setting up equipment, and web hosting. Her attention to detail and knowledge of how podcasting works made her the perfect person to help me get started. I can't thank her enough for helping me make my dream come true!”
— Carolyn Wahl
If we haven’t met yet…
Hi, I'm Liz. I help entrepreneurs launch podcasts built to become part of how their businesses grow.
I’m a podcast strategist and manager, and I believe launching a podcast is one of the most effective ways to become the trusted go-to expert for your ideal clients without needing a massive audience.
But that doesn't happen simply because you publish a podcast.
Your show needs to be strategically positioned so the right listeners can find it, immediately understand why it's for them, and want to press play. And your launch needs to start before launch day, so you're not publishing your first episodes and hoping someone shows up.
That's why we start with strategy long before your first episode goes live. We build the show around what it needs to do for your business, position it for the people you most want to reach, and start building awareness before it goes live.
So when launch day arrives, you're not launching to silence. You're launching with the right listeners already waiting to listen.
Imagine Your Podcast Six Weeks From Now
✓ Your podcast is live, professionally produced, and built around a clear purpose for your business.
✓ The right listeners can find your show and immediately understand why it's for them.
✓ You launched with the right listeners already waiting to listen instead of announcing your podcast into silence.
✓ You have a bank of strategic episode ideas instead of wondering what you're going to talk about every week.
✓ You know how to turn each episode into content that reaches beyond the podcast feed.
✓ You know what to pay attention to, what to test, and where to focus as your podcast grows.
Ready to Launch Your Podcast?
Six-week strategic podcast launch experience | $1,800
You bring the expertise. I'll help you build and launch a strategically positioned, professionally produced podcast with the right listeners already waiting to listen.
Frequently Asked Questions
-
The Podcast Launch Experience takes six weeks. We’ll move from strategy and positioning through production, launch planning, and getting your first three episodes live, with each phase building on the one before it.
-
No. You can come in with a podcast idea, but you don’t need to have your show name, positioning, format, episode plan, or launch strategy figured out. That’s part of what we’ll work through together.
You do need to have expertise you want to share and a business your podcast is meant to support.
-
No. You don't need a massive existing audience to launch a successful podcast. Part of our work together is identifying the people most likely to listen, share, recommend, and help your show reach more of the right listeners.
That's why we start building awareness before launch day through your 100 Listener Strategy, Pod Party, and launch content. You don't need thousands of people waiting. You need to intentionally start with the right people.
-
I’ll guide the strategy and handle the production and technical setup included in your launch. You’ll bring your expertise, make the strategic decisions with me, record your trailer and episodes, and participate in the launch activities we plan together.
This is a collaborative launch, but you won’t be left trying to figure out the strategy, tech, editing, or launch process on your own.
-
You won’t finish our six weeks wondering what to do next. During Phase 4, we’ll put your post-launch systems and strategy in place, including your Episode Multiplier Method, Podcast HQ, Podcast Growth Kit, Growth Levers, and Monthly Podcast CEO Review.
You’ll leave knowing what to pay attention to, how to get more from your episodes, and how to decide where to focus your growth efforts next.
-
The six-week Podcast Launch Experience is $1,800.
Your first step is to book a discovery call so we can talk about the podcast you want to create, what you want it to do for your business, and whether this launch experience is the right fit.
-
You can continue working with me through Podcast Management after your six-week launch is complete.
Ongoing management includes strategy, production, and the behind-the-scenes support that keeps your podcast moving forward, so you can stay focused on your expertise while we continue growing and evolving the show around what it needs to do for your business.
Let’s Work Together
Ready for a podcast that moves your business forward?
You don’t need to figure out your podcast launch one Google search, YouTube video, or checklist at a time. We’ll build your show around your business, make the decisions that matter, and move through the launch together so you can start with a podcast built to be found, chosen, and trusted.