Podcast SEO That Finally Explains Why Your Show Isn't Growing
You are showing up every week. You are putting out good content. And yet your downloads are flat, your show is not showing up in search and you honestly have no idea what is holding you back.
Here is the truth that most podcasters never hear. It is almost never the content that is the problem. It is the strategy underneath it.
The Podcast SEO + Listener Growth Audit gives you a clear picture of exactly why your show isn't growing and a prioritized plan to fix it. No guessing. No generic advice. Just an expert eye on your specific show and a roadmap you can actually use.
Video walkthrough + written roadmap delivered in 4 business days
The Two Reasons Your Podcast Isn't Growing
If you have been putting in the work and your podcast still is not getting discovered, you are not alone.
Most podcasts that are stuck are actually dealing with two separate problems at the same time. And until you look at both of them together, growth will always feel harder than it should.
The first problem is not getting found by the right listeners in the first place. If your show name, episode titles, keywords and cover art are not working together to signal exactly who your show is for, the right listeners are scrolling right past you and finding someone else instead.
The second problem is not keeping the listeners you do attract. If someone finds your show and presses play but your intro takes too long to get to the point, or your episode does not deliver on the promise of your title, they leave. And when listener drop off is high you end up working harder and harder just to stay in the same place because you are constantly replacing the listeners you are losing.
Most podcasters only ever focus on getting more listeners. But if your show has a drop off problem, more listeners just means more people leaving.
The Podcast SEO + Listener Growth Audit looks at both so you stop guessing and start fixing the right things.
Does Any of This Sound Like You?
Your downloads have plateaued and you have no idea why because you are still showing up every single week.
You have tried posting more on social media to promote your show and it is exhausting and not moving the needle.
You search for your own podcast on Apple or Spotify and it barely shows up, or does not show up at all.
You feel like newer podcasts in your space are growing faster than yours and you cannot figure out what they are doing differently.
You can see in your analytics that people are dropping off early but you have no idea why or what to change.
You know something is off but without expert eyes on your show you are just guessing at what to fix.
If any of that resonates this is exactly what my podcast audit was built for.
"I highly recommend Liz's podcast services. She is thorough, knowledgeable and easy to work with. I saw instant positive changes in downloads with my podcast after implementing only a few of her suggestions. And as I continue to put the plan into action I am seeing more and more success."
Angela Potter, Host of the PCOS Lab Podcast
Is the Podcast SEO + Listener Growth Audit Right for You?
This audit is for established podcasters who are tired of guessing and ready to finally understand what is holding their show back.
The Podcast SEO + Listener Growth Audit is a great fit if:
You are showing up consistently but your downloads are not reflecting the effort you are putting in
You want to understand podcast SEO without taking an entire course
You need expert eyes on what is actually holding your show back
You are ready for a clear podcast strategy plan you can implement right away
You want someone who will show up prepared, having already done the research on your specific show, so every recommendation is tailored to you and not generic advice
You are done posting more on social media and ready to fix what is actually broken
This service is designed for existing podcasters who already have episodes published. If you are launching a new podcast my podcast launch service is a better fit.
What is included in your Podcast SEO + Listener Growth Audit
The Podcast SEO + Listener Growth Audit covers the technical, strategic and visibility factors that directly impact whether people can find your show and whether they stay once they do.
Every single thing I review has a direct impact on your downloads, your discoverability and your ability to convert listeners into leads.
Before I even start your audit I do my research on your specific show so that everything I deliver is tailored to you. You will never walk away with a generic checklist that could have been written for anyone.
Click any item to see what's covered.
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I go directly into the backend of your podcast host and review the settings most podcasters never touch. This includes your categories, author fields, metadata, keywords and episode settings that directly affect how your show appears in search. You will know exactly what needs to change, why it matters and how each update supports your discoverability.
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I review your current keywords, identify stronger options and assess how they are being used across your show title, show description and episode descriptions. You will walk away knowing exactly how to improve your search visibility using podcast SEO best practices that are specific to your show, not generic advice that could apply to anyone.
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I review a selection of your episode titles to identify missed SEO opportunities, improve clarity and strengthen keyword placement. You will receive concrete recommendations you can apply immediately to future episodes so your titles start working harder for your discoverability.
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I review your cover art alongside others in your niche, focusing on positioning, contrast, readability at thumbnail size and scroll stop appeal. You will receive strategic recommendations so your show stands out instead of blending in. If your cover art needs a full redesign I can connect you with my graphic designer for an additional investment.
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I evaluate where your CTAs show up in your episodes, how clear and strategic they are and whether they are actually supporting lead generation for your business. You will know exactly what to shift so your listeners know what to do next and your podcast starts converting in a way that supports your broader business goals.
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I look at what happens once someone presses play whether your intro is doing its job, whether your episode structure matches the promise of your title and where listeners might be dropping off based on your analytics. Small alignment fixes here can make a significant difference in your overall growth because retention signals directly influence how platforms recommend your show.
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Instead of a long overwhelming list of everything that could be improved, you get a clear prioritized plan that tells you what to fix first, what can wait and what will have the biggest impact on your growth. No guessing, no generic checklists just clear direction that is specific to your show and where you are right now.
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You will receive a Loom video walkthrough, approximately 30 minutes, where I go screen by screen through your backend settings, SEO opportunities, cover art positioning and listener retention signals. I show you exactly what needs to change, where it needs to go and why it matters so that when you open your written roadmap everything makes sense and implementation feels clear and manageable. Your video is delivered within 4 business days of completing your questionnaire.
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Alongside your video you receive a written roadmap, a clear breakdown of findings and prioritized recommendations you can refer back to every time you sit down to make updates. This is not a generic report. Everything in your roadmap is specific to your show, written after I have done my own research and gone inside your backend, so every recommendation is tailored to exactly where your podcast stands right now. Your roadmap is delivered within 4 business days of completing your questionnaire.
What you can expect from this podcast audit
You will walk away knowing exactly what is holding your podcast back and how to fix it.
You will feel clear-headed, more in control and less stressed because instead of guessing you will finally have a concrete plan that makes sense for your specific show.
Instead of trying to decode your analytics alone you will have a clear podcast strategy plan that shows where to adjust, what to prioritize and how to improve discoverability step by step.
Every audit is built around your specific show. By the time your video and roadmap land in your inbox I have already done my research, gone inside your backend and identified exactly where your show is breaking down. What you receive is not a template. It is a complete picture of your podcast specifically, what is working, what is not and what to fix first.
One client saw instant positive changes in her downloads after implementing only a few of the suggestions. That is what clarity does. It removes the guesswork and replaces it with momentum.
Your Investment
Your Full Podcast SEO + Listener Growth Audit is $149.
Here is everything that is included:
→ Full backend review of your podcast host settings
→ SEO recommendations and keyword optimization specific to your show
→ Episode title analysis with specific examples and recommendations
→ Cover art feedback and positioning strategy
→ Call to action review for better lead generation
→ Listener retention check so you know what happens after someone presses play
→ Video walkthrough showing exactly what to change and why delivered as a Loom recording approximately 30 minutes
→ Written roadmap with prioritized recommendations you can refer back to as you implement
→ Prioritized action plan so you know what to fix first, what can wait and what will have the biggest impact
→ Delivered within 4 business days of completing your questionnaire
Clarity, direction and the strategic fixes that make your podcast easier to find -
The Podcast SEO + Listener Growth Audit for $149.
Want me to handle the implementation for you? Add the Done For You Implementation to your order at checkout.
"Before working with Liz I was struggling with understanding how to find and read my analytics. After working with Liz I feel very clear-headed and there is a lot of clarity for me personally. Liz was so friendly, upbeat and patient and let me ask questions over and over again. I now have a system I can implement every single month to better grow my own podcast!"
Dolly DeLong, Host of the Systems & Magic Workflow Podcast
FAQ’S About Podcast Audit
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The Podcast SEO + Listener Growth Audit is designed for existing podcasters who already have episodes published. If you are just starting out and haven't launched yet, my podcast launch service is a better fit. This audit is specifically for podcasters who are showing up consistently and want to understand why their show isn't growing the way they expected.
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This audit is discoverability focused. I look at backend hosting settings, categories, keywords, metadata, episode titles, cover art positioning, calls to action and listener retention signals, the things that actually affect search, visibility, downloads and leads into your business. It is not a surface level review. It is a strategic audit built around your specific show. And before I even begin I do my own research on your podcast so nothing I deliver is generic. You will never receive advice that could have been written for anyone.
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Yes. With temporary access I go directly into the backend of your podcast host to review settings most podcasters never touch. I look for what is missing, what is miscategorized and where SEO improvements can immediately support discoverability. Your login credentials are kept completely confidential and I will let you know when I am in and out of your account.
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Yes. I review your current keywords, identify stronger ones and show you how to use them strategically across your episode titles, descriptions and overall show positioning so your podcast is easier to find. Everything is specific to your show and your niche, not generic keyword advice that could apply to anyone.
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Yes. I review a selection of your episode titles to identify missed SEO opportunities, improve clarity and strengthen keyword placement. You will receive concrete recommendations you can apply immediately to future episodes. If you add the Done For You Implementation I will rewrite your 10 lowest performing episode titles for you based on your analytics.
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Yes. I review your cover art alongside others in your niche focusing on positioning, contrast, readability at thumbnail size and scroll stop appeal. You will receive honest strategic feedback in your video walkthrough so you know exactly what is working and what needs to change. If your cover art needs a full redesign I can connect you with my graphic designer as an additional investment.
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Yes. You receive a prioritized written roadmap that tells you what to fix first, what can wait and what will have the biggest impact on your growth. No long overwhelming to do lists and no guessing. Just clear direction you can actually use starting the day your audit lands in your inbox.
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Once you complete your pre-audit questionnaire I get to work researching your show and going inside your backend. Within 4 business days you will receive two things a video walkthrough of approximately 30 minutes where I go screen by screen through your show and a written roadmap with prioritized recommendations you can refer back to as you implement. Everything is delivered directly to your inbox. No scheduling, no waiting for a call slot, just clear expert feedback on your specific show delivered straight to you.
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After purchasing you will receive a link to a short but thorough pre-audit questionnaire. It covers your show, your goals, your podcast host login credentials and where you are feeling stuck. It takes approximately 10 minutes to complete. Once I receive your completed questionnaire I begin my research on your specific show and your 4 business day turnaround starts from that point.
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Yes. After you receive your audit you are welcome to reply to your delivery email with any clarifying questions about your video or roadmap. I want to make sure everything feels clear and actionable before you start implementing. Please note that follow up questions are for clarification only and do not include additional strategy or a live call. If you want ongoing support my podcast management services may be a good fit.
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Yes. Alongside your video walkthrough you receive a written roadmap a clear breakdown of findings and prioritized recommendations you can refer back to every time you sit down to make updates. This is not a generic report. Everything in your roadmap is specific to your show and written after I have done my own research and gone inside your backend.
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Podcast SEO and discoverability directly influence downloads. While growth depends on implementation this audit gives you the clarity and strategy needed to improve visibility, attract better fit listeners and build more consistent traction over time. One client saw instant positive changes in her downloads after implementing only a few of the suggestions. That is what happens when you stop guessing and start fixing the right things.
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Your video walkthrough and written roadmap are delivered within 4 business days of receiving your completed pre-audit questionnaire. There is no scheduling required on your end. You purchase, complete the questionnaire and your audit arrives in your inbox within 4 business days.
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That is exactly what the Done For You Implementation is for. For an additional $300 I handle everything in your roadmap for you , keyword research, rewriting your show description, updating your backend settings, rewriting your 10 lowest performing episode titles based on your analytics and updating your author field and tagline. You get all the clarity of the audit without having to do any of the work yourself. You can add the Done For You Implementation at checkout.
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After purchasing you will complete a pre-audit questionnaire that covers your podcast name and link, your hosting platform and login credentials, what you are struggling with most, your niche and target listener, your current promotion habits and what success looks like for your podcast in the next 6 months. The questionnaire is designed to give me everything I need to go deep on your specific show so nothing I deliver is surface level or generic.
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No. The Podcast SEO + Listener Growth Audit is a focused one-time service designed to give you clarity on exactly what is holding your show back and a prioritized plan to fix it. It is not ongoing coaching or management. If you want someone in your corner long term managing your show, thinking about your growth strategy every week and handling the details so you don't have to then my podcast management services are designed for that. The audit is a great starting point and many clients use it as a first step before exploring ongoing support.
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Yes as an additional investment. If your cover art needs a full redesign I can connect you with my graphic designer. Cover art redesigns are $300 and include a complete redesign tailored to your niche and positioning based on the feedback in your audit. This option is mentioned in your video walkthrough if cover art is identified as an area that needs attention. Reach out after receiving your audit if you would like to add this on.
You Have Done the Hard Part. Now Let's Fix What's Actually Broken
You have worked too hard to keep wondering why growth feels slow.
You do not need to post more, hustle harder or figure this out alone. You just need to know what is actually broken and fix that first.
Most podcasters spend months posting more, promoting more and trying harder without ever addressing the two real reasons their show is stuck. Getting found by the right listeners and keeping them once they get there. That is exactly what this audit is designed to fix.
The Podcast SEO + Listener Growth Audit is $149. A complete picture of what is holding your show back, a prioritized plan to fix it and the clarity that turns guessing into momentum.
Your podcast deserves to be found. And you deserve to feel clear, confident and in control of your growth. Let's make both of those things happen.