STRATEGIC PODCAST AUDIT
A podcast audit that shows you what to fix first
I’ll look at your podcast as a whole, including your positioning, discoverability, SEO, listener experience, content, trust signals, and growth strategy, to identify what’s getting in the way and where your attention will make the biggest difference.
$149 One-time purchase
For established podcasts with 10+ published episodes
Does this sound like you?
✓ Your podcast is consistent, but you're not sure it's actually helping your business.
✓ You know your show could be easier to find, but you're not sure what to change or where to start.
✓ You're getting downloads, but you don't know whether the right people are finding and choosing your show.
✓ You’re creating good content, but you’re not sure what’s turning a new listener into someone who keeps listening and trusts your expertise.
✓ You’ve tried different podcast growth strategies, but you’re not sure which ones are actually worth your time.
✓ You keep finding things you could improve, but you don't know which changes would make the biggest difference.
You don’t need to fix everything
There are dozens of things you could change about your podcast.
Your positioning. Your SEO. Your cover art. Your episode titles. Your content. Your calls to action. Your growth strategy.
But changing everything at once isn’t a strategy.
The real question is: What’s actually getting in the way of your podcast doing its job for your business?
That’s what the Strategic Podcast Audit is designed to uncover. I’ll look at your podcast as a whole to identify what’s getting in the way and where your focus will make the biggest difference, so you know what deserves your attention now and what can wait.
Introducing…
The Strategic Podcast Audit
This isn’t an audit of one isolated piece of your podcast. I’ll look at how your show works as a whole, from how the right listeners find and choose it to what happens once they start listening, and whether your content and growth strategy are supporting what you need your podcast to do for your business.
What’s Included:
Podcast Audit | $149 one-time
Get a clear, strategic look at what’s working, what’s getting in the way, and what deserves your attention first so you can make smarter decisions about what to do next.
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Your podcast doesn’t exist in isolated pieces, so I won’t audit it that way. I’ll look at how your show works as a whole, including your positioning and purpose, podcast SEO and discoverability, what helps the right listeners find and choose your show, your content and authority, the listener experience, trust signals, and your approach to growth.
The goal isn’t to find everything that could possibly be changed. It’s to understand where the biggest friction exists between the podcast you have now and the job you need it to do for your business.
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You won’t walk away with a laundry list of disconnected things to fix.
I’ll take everything I uncover during your audit and organize my recommendations around the areas where I believe your attention will make the biggest difference. Within each priority area, I’ll show you what I found, why it matters, and the specific changes I recommend making.
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You’ll receive a personalized Podcast Growth Roadmap built around what I uncover in your audit, including your Podcast North Star, your priorities, and the specific next steps I recommend.
You’ll know what to focus on first, what to do next, and what can wait so you can stop trying to improve everything at once.
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I’ll personally walk you through your audit and Podcast Growth Roadmap in a private Loom video so you can see what I’m seeing and understand the thinking behind my recommendations.
I’ll explain the friction I found, why I chose your three priorities, and what I recommend doing next. You can watch it on your own time and come back to it whenever you need it.
Make smarter decisions about your podcast.
Know what to fix first
Stop guessing which changes will actually make a difference. You'll leave knowing where to focus and which changes are most worth making.Make your podcast easier to find and choose
Understand where discoverability or first-impression friction may be keeping the right listeners from finding your show, clicking, and giving it a chance.Create a stronger path from listener to business
See where your podcast may be disconnected from what you actually want it to accomplish for your business and what needs to change.
Strengthen the listener experience
Identify the places where your positioning, content, episode packaging, or calls to action may be creating unnecessary friction.Stop changing things just because you can
You’ll know what deserves your attention now, what can wait, and what may not need changing at all.Have a clear plan for what comes next
Instead of finishing the audit with another overwhelming list of possibilities, you’ll have your Podcast Growth Roadmap with specific priorities and next steps.
From My Clients
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![Mikita Smith, host of Thyme 4 Tea]()
Real Insight
“Liz is so amazing she offers real insight while providing actionable steps to help you reach your goals. I loved that she had done her research on my podcast and showed up prepared and ready to work.”
— Mikita Smith
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![Angela Potter, host of the PCOS Lab podcast]()
Instant Positive Changes
“I highly recommend Liz's podcast services! She is thorough, knowledgeable and easy to work with. I saw instant positive changes (increase in downloads) with my podcast after I implemented only a few of her suggestions. And as I continue to put the plan into action, I'm seeing more and more success!”
— Angela Potter
If we haven’t met yet…
Hi, I’m Liz. I help entrepreneurs keep their podcasts running, growing, and connected to the businesses they built them for.
I’m a podcast strategist and manager, and I believe managing a podcast should go beyond making sure another episode gets published on time.
Yes, I care about the details. Your episodes need to sound good, your show notes need to be strategic, and everything needs to get where it’s supposed to go when it’s supposed to get there.
But I’m also paying attention to what happens after we hit publish.
Are the right listeners finding your show? What are they choosing to listen to? What keeps them listening? Which episodes are gaining traction? And is the podcast actually supporting what you need it to do for your business?
That’s why strategy stays active inside my podcast management. We use what we’re learning from your show to decide what’s worth testing, what we should keep doing, and where we go next.
You keep bringing the expertise and showing up behind the mic. I’ll make sure we’re paying attention to everything happening around it.
Imagine feeling clear about where your podcast is headed.
✓ Opening your Podcast Growth Roadmap and seeing a clear path forward for your show.
✓ Making changes to your podcast because there’s a strategic reason behind them, not because you heard another piece of advice you think you “should” follow.
✓ Knowing your podcast is positioned to support what you actually want it to do for your business.
✓ Feeling confident that the right listeners can understand what your show is about, why it’s for them, and why they should listen.
✓ Having a clearer path for turning new listeners into people who keep listening, trust your expertise, and move deeper into your business.
✓ Looking at your podcast without a running mental list of everything you could improve.
Ready to stop guessing about your podcast?
You don’t need another list of podcast advice to sort through. You need to know what’s getting in the way of your podcast doing its job for your business, and what deserves your attention first.
$149 One-time purchase
For established podcasts with 10+ published episodes
Frequently Asked Questions
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No. SEO and discoverability are part of the audit, but they’re only one piece of the picture. I’ll look at your podcast as a whole, including its positioning, findability, listener experience, content and authority, trust signals, and growth strategy. The goal is to identify what’s getting in the way of your podcast doing its job for your business and where your focus will make the biggest difference.
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You’ll receive a personalized Podcast Growth Roadmap that organizes my findings into clear priority areas, along with the specific changes and next steps I recommend. You’ll also receive a private video walkthrough where I explain what I found, why it matters, and how I’d approach your recommendations.
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No. The audit is completed asynchronously, so there’s no call to schedule. You’ll complete an intake form that gives me the context I need about your podcast and business, and I’ll complete the review from there.
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Yes. I’ll need access to your podcast hosting platform so I can review your backend analytics, including episode-level download data and other information that isn’t available publicly. You’ll receive instructions for providing access as part of the intake process.
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Your Strategic Podcast Audit will be delivered within four business days after I receive your completed intake form and the access I need to review your podcast.
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Your podcast must already be published with at least 10 episodes to purchase the Strategic Podcast Audit. I need enough of your show, episode library, and listener data to evaluate patterns across your positioning, discoverability, content, listener experience, and growth strategy.
If you haven’t launched yet or have fewer than 10 published episodes, this audit isn’t the right fit yet.
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No. The Podcast Audit is a strategy and diagnostic service, not an implementation service. I’ll show you what I recommend changing, why I recommend it, and what to prioritize, but implementation is not included in the $149 audit.
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Yes, but implementation isn’t included in the $149 Strategic Podcast Audit. Your Podcast Growth Roadmap will give you clear recommendations and next steps you can implement yourself.
If you’d rather have support putting those recommendations into action, I’ll share options for additional implementation support after your audit is complete.
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After purchasing, you’ll receive instructions for completing your podcast audit intake form. Once I have everything I need, I’ll review your podcast and create your personalized Podcast Growth Roadmap and Loom walkthrough.
Let’s Work Together
Get clear on what your podcast needs from you.
You don’t need to fix everything. You need to understand what’s getting in the way and where your focus will make the biggest difference. The Strategic Podcast Audit gives you a clear, prioritized roadmap for moving your podcast forward.
$149 One-time purchase
For established podcasts with 10+ published episodes